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How Banks Can Use Customer Profitability Analytics to Thrive in Uncertain Times

White Paper Published By: IBM
IBM
Published:  Sep 11, 2013
Type:  White Paper
Length:  9 pages

Customer Profitability Analytics enables banks to analyze customer, account, product, and transaction data and apply costing models to determine a bank-wide view of profitability. Applying predictive analytics, they can model future behavior and derive a lifetime value for each customer.



Tags : 
banks, customer profitability analytics, analytics, account, product, transaction data, costing models

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