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The Importance of Creativity and 7 Simple Strategies to Cultivate It

White Paper Published By: Seamless
Published:  Jun 18, 2013
Type:  White Paper
Length:  2 pages

Why are some organizations consistently good at innovating and/or adapting while others seem to be derailed by change? The intellectual think tank at IBM took on the challenge of answering that question. Through their IBM Creative Leadership Study they discovered that creative leadership is one of the most important attributes that helps companies deal with complexity and continually create value. Whether its competition against a fast-rising startup or unforeseen market changes, companies cannot control the potential business challenges that can arise. But what companies can control is how creatively they respond, and to do that, creativity needs to be part of their DNA.

Unfortunately, creating a corporate culture that fosters real creativity and innovation can be a daunting task for many companies. Rather than simply giving the mandate, lets all be more creative, companies need to create environments that motivate, support and inspire employees to be creative.

This whitepaper touches on seven simple strategies to fuel creativity in your company.

Tags : 
creativity, innovation, strategy, leadership, creative, change management, agility

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