> Research Library > IBM > Achieving Customer Loyalty with Customer Analytics

Achieving Customer Loyalty with Customer Analytics

White Paper Published By: IBM
Published:  Jan 18, 2013
Type:  White Paper
Length:  8 pages

In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate loyalty. Itís a powerful and innovative technology, but still operates on the traditional business axiom that customer loyalty begins with customer satisfaction.

Tags : 
analytics, best practices, loyalty, customer experience, customer service

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee