> Research Library > Oracle > Maximizing Your Social Commerce
 

Maximizing Your Social Commerce

White Paper Published By: Oracle
Oracle
Published:  Sep 10, 2012
Type:  White Paper
Length:  7 pages

Combining customer data and social media presents an enormous but largely untapped opportunity for merchants. A few early adopters have succeeded in going beyond a passive "monitoring the conversations" exercise or placing a storefront on Facebook by pairing customer data from social media channels with their existing CRM, Web analytics, merchandising and e-commerce systems. Industry observers contend that this shift, which some have called "social CRM" or "sCRM," represents the next great wave in online commerce.



Tags : 
oracle, social commerce, customer data, social media, crm, business technology

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee