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Mobile Banking: Staying Relevant with Customers' Changing Needs

White Paper Published By: Epsilon
Published:  Aug 23, 2012
Type:  White Paper
Length:  13 pages

Embrace New Strategies

Thanks to the popularity of mobile devices, financial services marketers are making greater investments in mobile technology to capitalize on the growing market. And one area of particular focus is on mobile banking. As competition increases, financial institutions need to enhance the overall mobile banking experience to stay relevant and better meet customers' demands and constantly changing needs. While concerns remain over security and privacy issues, organizations must reinforce the value proposition and communicate the effective security measures that mobile banking offers today. What best practices should companies consider when it comes to implementing mobile banking?

Tags : 
mobile banking, mobile sites, text banking, mobile apps, mobile behavior

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