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Lucky Brand uses SeeWhy's Conversion Manager to Double Conversion Rates and Triple Revenues

Case Study Published By: SeeWhy
SeeWhy
Published:  Nov 04, 2011
Type:  Case Study
Length:  2 pages

When California based denim retailer Lucky Brand recognized the limitations of their traditional batch-based remarketing service, they put SeeWhy's Conversion Manager to the test to optimize conversion rates and improve abandoned shopping cart recovery efforts.

The built in send time optimization features and behavior analytics of Conversion Manager immediately began to determine the appropriate times to remarket to each individual abandoner and delivered personalized multi-stage email campaigns that encouraged them to return to their shopping carts and complete their abandoned purchases.

Email open rates increased. Click through rates improved. Conversion rates doubled, and online revenues tripled.

Learn how a transition from a batch-based remarketing service, to SeeWhy's real time Conversion Manager solution, was not only seamless, but also improved Lucky Brand's overall remarketing strategy.



Tags : 
seewhy, marketing, conversion, revenue, marketing, remarketing strategy, lucky brand

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