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Not All Conversion Rate Optimization Methods Are Created Equal

White Paper Published By: HiConversion, Inc.
HiConversion, Inc.
Published:  Apr 13, 2011
Type:  White Paper
Length:  14 pages

Selecting the right conversion rate optimization method is the single most important factor in determining the success of your e-commerce optimization initiatives.  

The goal of this white paper is to help you better understand options, limitations, and risks as associated with the various methods employed in attempting to increase e-commerce conversion rates. Contained in the 14-page document is a detailed comparison of competing methods such as A|B testing, multivariate testing, targeting and optimization.  

If you are an e-commerce merchant considering conversion rate optimization for the first time or a testing veteran looking to switch to a more effective CRO solution, this white paper represents the perfect starting point.



Tags : 
conversion rate optimization, amvo, adaptive multivariate optimization, cro, mvt, multivariate testing, taguchi method, hiconversion

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