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How to win customers and build trust online

White Paper Published By: VeriSign
VeriSign
Published:  Feb 10, 2011
Type:  White Paper
Length:  6 pages

What smart companies are doing to build trust and use it to create competitive advantage online.

Businesses with websites need customers’ trust. It costs a lot of money to build a good website. Even more to build a brand and advertise it. It’s an expensive failure if you lose customers at the final hurdle simply because they don’t feel confident enough to buy. Worse; it’s bad business. It’s like running a marathon and then stopping just before the finish line.



Tags : 
verisign, trust online, website, loyalty, ev ssl, certificate management, secure sockets layer, certificate authority, identity and authentication

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